Which is Better for Marketers, Facebook Insights or Google Analytics?
When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
Blog: Marketing Analytics
Want to Advertise on Instagram? Here’s A Digital Marketer’s Guide to Creating and Tracking Instagram Ads
Ever wondered how people are leveraging Instagram Ads in their campaigns? Did one of your clients ask you to advertise through Instagram but you’ve never
Create the Only Spreadsheet a SaaS Entrepreneur Will Ever Need – a how to guide on SaaS analytics to help SaaS companies run, measure, react, improve and communicate what matters
ABSTRACT Have you ever wondered why an investor gave money to another startup and not yours? This article summarizes how to increase your investor’s (and
How to have your spreadsheet automatically send out an email when a cell value changes
We get this question all the time: how do I make my spreadsheet automatically send out an email when a cell value changes? Say you’re
How to Set Up Your Social Media Analytics Excel Spreadsheets
Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts
How to Analyze Social Media Advertising KPIs on a Spreadsheet
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
Four Spreadsheet Templates to Help you Analyze Your Social Media
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
5 Instagram KPIs You Can Track in a Spreadsheet
If you are new to Instagram ads, then you might be feeling a bit confused as to the differences between the social media platforms. This
The top Google Analytics Digital Marketing KPIs for SaaS Entrepreneurs
In the age of web tracking and data collection, knowing your numbers is more important than ever. Not only can you set goals, but you
How To Track LinkedIn Ads KPIs in a Spreadsheet
When starting out, entrepreneurs seek social media advertising as an easy channel to gain new customers. However, LinkedIn is often left out of the go-to list
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