How To Track LinkedIn Ads KPIs in a Spreadsheet
When starting out, entrepreneurs seek social media advertising as an easy channel to gain new customers. However, LinkedIn is often left out of the go-to list
Blog: Marketing Analytics
The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
How to track Marketing KPIs or Sales KPIs conversions with Google Analytics Funnels
When you sell subscriptions (or products) online, your digital customers are commonly taking a number of steps before they buy your product or service. In
How I hacked my spreadsheet routine and got my sanity back (while making hundreds of thousands of dollars) – part 1 of 2
This is a letter Factivate received from one of our Beta users. We’ve asked her permission to share this with all of you because it
How I hacked my spreadsheet routine and got my sanity back (while making my marketing company thousands of dollars)- part 2
How to write an Excel macro that fetches google analytics data The first question I asked was whether to build an Excel plugin or not.
The 20 Item Checklist for Evaluating if Your Business is Embracing Big Data
During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.
Is Programmatic Big Data the Future of Marketing?
Big Data, web devices, and IOT marketing has come a long way since the very first banner ad appeared almost 21 years ago. Marketers today
Brand Analytics – How to get started
A quick and easy guide to get started with Brand Analysis, branding metrics, and building robust brand analytics practices for a more competitive business. I
What is SaaS Metrics 3.0 — A guide to Measuring SaaS Data in Real Time
It seems that every time I speak to a startup claiming to sell some sort of SaaS product, the majority of the time, the founders
How to manage your Adwords Campaigns and Adwords Reports in Your Spreadsheet
If you are currently spending money on Adwords campaigns, chances are you are also spending a lot of time analyzing your KPIs to improve your
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