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Factivate Marketing Analytics Blog

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Blog: Marketing Analytics

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Top 5 Adobe Analytics Classifications (for campaign URLs) Used by the Best Marketers

By jporras 2019-09-27 Marketing Analytics

This article originally appeared in: https://utmsmartmanager.com/top-5-adobe-classifications-used-by-the-best-marketers/ In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system

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The Complete Guide to Using Adobe Analytics UTM Parameters

By jporras 2019-08-21 Marketing Analytics

This Guide on Adobe Analytics UTM Parameters originally appeared on Medium. For years, digital marketers have been required to know and track external campaign referrals

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Best UTM Builder and UTM Performance Trackers Tools of 2019 Reviewed

By jporras 2019-07-11 Marketing Analytics

Are you tired of trying to sort through all of the inconsistencies of UTM tags across your marketing teams? Do you think it’s impossible to

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Should I Fire my Digital Agency? A Definitive Guide to Learning if You or Your Agency are the Problem

By jporras 2019-03-28 Big Data, Marketing Analytics

The following post is a summary of the downloadable ebook: Who’s the Problem – Me or My Agency? Click on the link if you want to

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How to Know if Your Digital Marketing Firm is Helping or Hurting You

By jporras 2019-02-22 Marketing Analytics

Consider this a warning. Your Digital Marketing firm could be hurting you and wasting your money even as they report increased traffic. I know a

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How to Build & Track Campaign UTMs like a Master Growth Hacker in Five Simple Steps

By jporras 2019-02-14 Marketing Analytics

This article originally appeared on Medium https://medium.com/@factivateapp/the-ultimate-growth-hacker-guide-to-easily-build-and-analyze-utm-campaigns-ba5386cf7cb7 It seems that I write about UTM parameters once a month. It’s not because I love building these

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How to Sync your Google Ads Account with Factivate, ie getting Account MANAGER permissions

By jporras 2019-01-02 Marketing Analytics

How to Link you AdWords account to Factivate In order to access your Google Ads data within Factivate, you will need to become a Google

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Spreadsheet action triggers | How to have your spreadsheet automatically send you an SMS alert when a cell value changes

By jporras 2018-10-02 Marketing Analytics

I was speaking with a CFO yesterday who complained that he had missed a critical benchmark in a spreadsheet report he receives every week and

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Facebook Marketing: How to Measure and prove ROI

By jporras 2018-09-20 Facebook Analytics, Facebook Insights, Marketing Analytics

Let me get this off my chest. Proving Facebook ROI for non-revenue or non-transactional activities is not f$*** easy if you think like a CFO,

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Work smarter with these 9 Ready-Made Spreadsheet Templates (And Our Top Tips to Make you Look Really Really Good)

By jporras 2018-07-18 Marketing Analytics

Our core belief at Factivate is to help marketers shine through their creativity and not by forcing marketers to become data scientists. This is why

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