Should I Fire my Digital Agency? A Definitive Guide to Learning if You or Your Agency are the Problem
The following post is a summary of the downloadable ebook: Who’s the Problem – Me or My Agency? Click on the link if you want to
Blog: Archives
How to Build & Track Campaign UTMs like a Master Growth Hacker in Five Simple Steps
This article originally appeared on Medium https://medium.com/@factivateapp/the-ultimate-growth-hacker-guide-to-easily-build-and-analyze-utm-campaigns-ba5386cf7cb7 It seems that I write about UTM parameters once a month. It’s not because I love building these
Spreadsheet action triggers – How to have your spreadsheet automatically send you a snapshot of a group of cells every week
We’ve heard from our users how much they love our automated spreadsheet actions based off of cells for Factivate and our Google Sheets add-on. We’ve
Facebook Marketing: How to Measure and prove ROI
Let me get this off my chest. Proving Facebook ROI for non-revenue or non-transactional activities is not f$*** easy if you think like a CFO,
How to Set Up Your Instagram Ads Analytics KPIs in Excel Spreadsheets
Instagram is a wonderful advertising platform! It’s so wonderful that it breaks my heart when people spend hundreds of thousands of dollars looking for likes
How to Use the Best Facebook KPIs Spreadsheet Report and Dashboard Template
ABSTRACT: This Facebook KPIs spreadsheet report and dashboard template for digital advertisers and marketers provides marketers with an automated solution to help them monitor Facebook-specific
How to Use the Best Facebook and Instagram KPIs Spreadsheet Template for Marketers
ABSTRACT: The Facebook spreadsheet KPIs and Instagram spreadsheet KPIs reporting template for digital marketers contains a dashboard view of your paid ads activity as well
Which is Better for Marketers, Facebook Insights or Google Analytics?
When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
How to Set Up Your Social Media Analytics Excel Spreadsheets
Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts
How to Analyze Social Media Advertising KPIs on a Spreadsheet
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow