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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

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Want to Advertise on Instagram? Here’s A Digital Marketer’s Guide to Creating and Tracking Instagram Ads

By admin 2017-02-17 Marketing Analytics, Uncategorized

Ever wondered how people are leveraging Instagram Ads in their campaigns? Did one of your clients ask you to advertise through Instagram but you’ve never

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How to have your spreadsheet automatically send out an email when a cell value changes

By admin 2017-02-17 Marketing Analytics, Uncategorized

We get this question all the time: how do I make my spreadsheet automatically send out an email when a cell value changes? How do

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How to Set Up Your Social Media Analytics Excel Spreadsheets

By admin 2017-02-17 Marketing Analytics, Uncategorized

Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts

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5 Instagram KPIs You Can Track in a Spreadsheet

By admin 2017-02-17 Marketing Analytics, Uncategorized

If you are new to Instagram ads, then you might be feeling a bit confused as to the differences between the social media platforms. This

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Why are spreadsheets from Excel or Google Sheets outdated?

By admin 2017-02-17 Uncategorized

  I probably get asked this question every single time I meet a new partner or investor, so I figured I would put this issue

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How I hacked my spreadsheet routine and got my sanity back (while making hundreds of thousands of dollars) – part 1 of 2

By admin 2017-02-17 Marketing Analytics, Uncategorized

This is a letter Factivate received from one of our Beta users. We’ve asked her permission to share this with all of you because it

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How I hacked my spreadsheet routine and got my sanity back (while making my marketing company thousands of dollars)- part 2

By admin 2017-02-17 Marketing Analytics, Uncategorized

How to write an Excel macro that fetches google analytics data The first question I asked was whether to build an Excel plugin or not.

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Brand Analytics – How to get started

By admin 2017-02-17 Marketing Analytics, Uncategorized

A quick and easy guide to get started with Brand Analysis, branding metrics, and building robust brand analytics practices for a more competitive business. I

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Data discrepancies between Facebook Ad measurement with Google Analytics costs businesses thousands of dollars. Here’s how to fix it.

By admin 2017-02-17 Marketing Analytics, Uncategorized

A recurring headache I continue to hear among paid social media marketing and advertising organizations relates to the discrepancies between Facebook and Google Analytics. Users

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The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI

By admin 2017-02-17 Marketing Analytics, Uncategorized

There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much

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