How to use the UTM Campaign URL Builder and Tracker Spreadsheet template
ABSTRACT: The UTM Campaign URL Builder Spreadsheet template was built to address a big pain point for digital advertisers. Building and tracking UTM Campaign URLs is
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How to Use The Facebook Spreadsheet Report for Multiple Facebook Accounts
ABSTRACT: The Automated Facebook Spreadsheet Report for Multiple Facebook Accounts (pages and posts) was built for organizations wanting to pull critical information from multiple Facebook
How to Use the Best Facebook KPIs Spreadsheet Report and Dashboard Template
ABSTRACT: This Facebook KPIs spreadsheet report and dashboard template for digital advertisers and marketers provides marketers with an automated solution to help them monitor Facebook-specific
How to Use the Best Facebook and Instagram KPIs Spreadsheet Template for Marketers
ABSTRACT: The Facebook spreadsheet KPIs and Instagram spreadsheet KPIs reporting template for digital marketers contains a dashboard view of your paid ads activity as well
Which is Better for Marketers, Facebook Insights or Google Analytics?
When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
How to Set Up Your Social Media Analytics Excel Spreadsheets
Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts
How to Analyze Social Media Advertising KPIs on a Spreadsheet
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
Four Spreadsheet Templates to Help you Analyze Your Social Media
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI
There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much