This article originally appeared in: https://utmsmartmanager.com/top-5-adobe-classifications-used-by-the-best-marketers/ In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system
This Guide on Adobe Analytics UTM Parameters originally appeared on Medium. For years, digital marketers have been required to know and track external campaign referrals
Are you tired of trying to sort through all of the inconsistencies of UTM tags across your marketing teams? Do you think it’s impossible to
The following post is a summary of the downloadable ebook: Who’s the Problem – Me or My Agency? Click on the link if you want to
Consider this a warning. Your Digital Marketing firm could be hurting you and wasting your money even as they report increased traffic. I know a
This article originally appeared on Medium https://medium.com/@factivateapp/the-ultimate-growth-hacker-guide-to-easily-build-and-analyze-utm-campaigns-ba5386cf7cb7 It seems that I write about UTM parameters once a month. It’s not because I love building these
How to Link you AdWords account to Factivate In order to access your Google Ads data within Factivate, you will need to become a Google
I was speaking with a CFO yesterday who complained that he had missed a critical benchmark in a spreadsheet report he receives every week and
Let me get this off my chest. Proving Facebook ROI for non-revenue or non-transactional activities is not f$*** easy if you think like a CFO,
Our core belief at Factivate is to help marketers shine through their creativity and not by forcing marketers to become data scientists. This is why