No functionality is as important to tracking the customer journey from paid ads into our digital web engagement as UTM campaign tagging. Yet, for many
As a data junkie, I’ve been inundated with requests for additional Facebook-specific report spreadsheet templates for digital marketers. Requests like: “Whats the best Facebook KPI
When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations