The Best Spreadsheet Guide to UTM Campaign Tagging for Digital Marketers
No functionality is as important to tracking the customer journey from paid ads into our digital web engagement as UTM campaign tagging. Yet, for many
Blog: Facebook Insights
The 7 Best Facebook Spreadsheet Reports and Dashboards of all Time
As a data junkie, I’ve been inundated with requests for additional Facebook-specific report spreadsheet templates for digital marketers. Requests like: “Whats the best Facebook KPI
Which is Better for Marketers, Facebook Insights or Google Analytics?
When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
How to Analyze Social Media Advertising KPIs on a Spreadsheet
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
Four Spreadsheet Templates to Help you Analyze Your Social Media
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
How to Set Up Your Facebook Ads Analytics KPIs in Excel Spreadsheets
Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations