What is SaaS Metrics 3.0 — A guide to Measuring SaaS Data in Real Time
It seems that every time I speak to a startup claiming to sell some sort of SaaS product, the majority of the time, the founders
Blog: Marketing Analytics
How to manage your Adwords Campaigns and Adwords Reports in Your Spreadsheet
If you are currently spending money on Adwords campaigns, chances are you are also spending a lot of time analyzing your KPIs to improve your
How to Stop wasting time building boring reports and auto Connect Google Analytics with your Spreadsheet in Minutes
Fetching Google Analytics data into a spreadsheet used to require you to know how to write certain queries or even macros. In this tutorial, we
How to have your spreadsheet automatically send out an email in less than 5 steps
Keeping track of your spreadsheets can be very difficult. Your spreadsheets can be shared among different users, have hundreds of rows of information, and change
Data discrepancies between Facebook Ad measurement with Google Analytics costs businesses thousands of dollars. Here’s how to fix it.
A recurring headache I continue to hear among paid social media marketing and advertising organizations relates to the discrepancies between Facebook and Google Analytics. Users
The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI
There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much
How to Track Google Analytics KPIs to optimize Your E-commerce Businesses
In the age of big data, not understanding what to track or even how to track it, can have a serious impact on your business.
How to Set Up Your Facebook Ads Analytics KPIs in Excel Spreadsheets
Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations
Learn How to Become the Best Digital Marketer by Following these Simple Steps
What are the best digital marketers doing differently from you that helps them: get your clients, get promoted, or even be 10 times more effective
How to Maximize your Digital Marketing Spend to increase your Channel ROIs
Today, digital marketers are seemingly responsible for managing new channels every day. Not only are resources already stretched thin but executives are now demanding ROI reports