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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

Blog: Marketing Analytics

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How to Use the Best Facebook and Instagram KPIs Spreadsheet Template for Marketers

By jporras 2018-05-30 Facebook Analytics, Facebook Insights, Marketing Analytics

ABSTRACT: The Facebook spreadsheet KPIs and Instagram spreadsheet KPIs reporting template for digital marketers contains a dashboard view of your paid ads activity as well

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The Best Spreadsheet Guide to UTM Campaign Tagging for Digital Marketers

By jporras 2018-05-18 Big Data, Facebook Analytics, Facebook Insights, Google Adwords, Google Analytics, Marketing Analytics

No functionality is as important to tracking the customer journey from paid ads into our digital web engagement as UTM campaign tagging. Yet, for many

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The 7 Best Facebook Spreadsheet Reports and Dashboards of all Time

By jporras 2017-11-08 Big Data, Facebook Analytics, Facebook Insights, Marketing Analytics

As a data junkie, I’ve been inundated with requests for additional Facebook-specific report spreadsheet templates for digital marketers. Requests like: “Whats the best Facebook KPI

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Which is Better for Marketers, Facebook Insights or Google Analytics?

By admin 2017-04-12 Facebook Analytics, Facebook Insights, Google Analytics, Marketing Analytics

When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google

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Want to Advertise on Instagram? Here’s A Digital Marketer’s Guide to Creating and Tracking Instagram Ads

By admin 2017-02-17 Marketing Analytics, Uncategorized

Ever wondered how people are leveraging Instagram Ads in their campaigns? Did one of your clients ask you to advertise through Instagram but you’ve never

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Create the Only Spreadsheet a SaaS Entrepreneur Will Ever Need – a how to guide on SaaS analytics to help SaaS companies run, measure, react, improve and communicate what matters

By admin 2017-02-17 Big Data, Marketing Analytics, Sales Analytics, Startup Metrics

ABSTRACT Have you ever wondered why an investor gave money to another startup and not yours? This article summarizes how to increase your investor’s (and

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How to have your spreadsheet automatically send out an email when a cell value changes

By admin 2017-02-17 Marketing Analytics, Uncategorized

We get this question all the time: how do I make my spreadsheet automatically send out an email when a cell value changes? How do

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How to Set Up Your Social Media Analytics Excel Spreadsheets

By admin 2017-02-17 Marketing Analytics, Uncategorized

Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts

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How to Analyze Social Media Advertising KPIs on a Spreadsheet

By admin 2017-02-17 Facebook Analytics, Facebook Insights, Marketing Analytics

So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow

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Four Spreadsheet Templates to Help you Analyze Your Social Media

By admin 2017-02-17 Facebook Analytics, Facebook Insights, Marketing Analytics

One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The

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