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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

Blog: Facebook Analytics

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How to Use the Best Facebook and Instagram KPIs Spreadsheet Template for Marketers

By jporras 2018-05-30 Facebook Analytics, Facebook Insights, Marketing Analytics

ABSTRACT: The Facebook spreadsheet KPIs and Instagram spreadsheet KPIs reporting template for digital marketers contains a dashboard view of your paid ads activity as well

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The Best Spreadsheet Guide to UTM Campaign Tagging for Digital Marketers

By jporras 2018-05-18 Big Data, Facebook Analytics, Facebook Insights, Google Adwords, Google Analytics, Marketing Analytics

No functionality is as important to tracking the customer journey from paid ads into our digital web engagement as UTM campaign tagging. Yet, for many

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The 7 Best Facebook Spreadsheet Reports and Dashboards of all Time

By jporras 2017-11-08 Big Data, Facebook Analytics, Facebook Insights, Marketing Analytics

As a data junkie, I’ve been inundated with requests for additional Facebook-specific report spreadsheet templates for digital marketers. Requests like: “Whats the best Facebook KPI

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Which is Better for Marketers, Facebook Insights or Google Analytics?

By admin 2017-04-12 Facebook Analytics, Facebook Insights, Google Analytics, Marketing Analytics

When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google

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How to Analyze Social Media Advertising KPIs on a Spreadsheet

By admin 2017-02-17 Facebook Analytics, Facebook Insights, Marketing Analytics

So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow

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Four Spreadsheet Templates to Help you Analyze Your Social Media

By admin 2017-02-17 Facebook Analytics, Facebook Insights, Marketing Analytics

One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The

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The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them

By admin 2017-02-17 Facebook Analytics, Facebook Insights, Marketing Analytics

Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.

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How to Set Up Your Facebook Ads Analytics KPIs in Excel Spreadsheets

By admin 2016-08-10 Facebook Analytics, Facebook Insights, Marketing Analytics, Uncategorized

Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations

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