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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

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Facebook Marketing: How to Measure and prove ROI

By jporras 2018-09-20 Facebook Analytics, Facebook Insights, Marketing Analytics

Let me get this off my chest. Proving Facebook ROI for non-revenue or non-transactional activities is not f$*** easy if you think like a CFO,

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Work smarter with these 9 Ready-Made Spreadsheet Templates (And Our Top Tips to Make you Look Really Really Good)

By jporras 2018-07-18 Marketing Analytics

Our core belief at Factivate is to help marketers shine through their creativity and not by forcing marketers to become data scientists. This is why

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How to Set Up Your Instagram Ads Analytics KPIs in Excel Spreadsheets

By jporras 2018-07-09 Facebook Analytics, Facebook Insights, Marketing Analytics

Instagram is a wonderful advertising platform! It’s so wonderful that it breaks my heart when people spend hundreds of thousands of dollars looking for likes

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The Top Instagram Ads KPIs Spreadsheet to Optimize your Ad Campaigns

By jporras 2018-06-29 Facebook Analytics, Facebook Insights, Marketing Analytics

Have you been publishing Ads in Instagram while a little voice deep inside you keeps thinking that you could be doing better? We ask ourselves

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How to Create a Great Facebook Spreadsheet Report that Impresses your Boss

By jporras 2018-06-26 Facebook Analytics, Facebook Insights, Marketing Analytics

It’s summer and we want you to go outside and enjoy the beautiful weather rather than be stuck writing some terrible Excel or Google Sheets

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2018 Best Tool(s) for Social Media Marketing, Monitoring, and Analytics

By jporras 2018-06-05 Big Data, Marketing Analytics

Social media marketing tools (from creative to analytics) are essential to a successful digital marketing strategy. The click stream journey from social to website interaction

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How to use the UTM Campaign URL Builder and Tracker Spreadsheet template

By jporras 2018-05-31 Facebook Analytics, Google Adwords, Google Analytics, Marketing Analytics

ABSTRACT: The UTM Campaign URL Builder Spreadsheet template was built to address a big pain point for digital advertisers. Building and tracking UTM Campaign URLs is

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How to use the Facebook Page KPIs spreadsheet template for Facebook marketers

By jporras 2018-05-31 Big Data, Facebook Analytics, Facebook Insights, Marketing Analytics

ABSTRACT: The Facebook Page KPIs spreadsheet template was made by a boutique Facebook specialist agency to communicate their organic Page and Post KPIs in an

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How to use the Facebook Ads KPIs Spreadsheet Template

By jporras 2018-05-30 Big Data, Facebook Analytics, Facebook Insights, Marketing Analytics

ABSTRACT: The Facebook Ads KPIs spreadsheet template was made by a great digital agency to help them communicate their cost and engagement KPIs to their

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How to Use the Marketer Analytics KPI Spreadsheet Template Dashboard and Report

By jporras 2018-05-30 Big Data, Facebook Analytics, Facebook Insights, Google Adwords, Google Analytics, Marketing Analytics

ABSTRACT: This Marketing analytics KPIs spreadsheet spreadsheet template provides digital marketers with a beautiful, fully automated, Marketing Analytics Dashboard and a Monthly Analysis Report that

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