Which is Better for Marketers, Facebook Insights or Google Analytics?
When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
Blog: Archives
How to Set Up Your Social Media Analytics Excel Spreadsheets
Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts
How to Analyze Social Media Advertising KPIs on a Spreadsheet
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
Four Spreadsheet Templates to Help you Analyze Your Social Media
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI
There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much
Learn How to Become the Best Digital Marketer by Following these Simple Steps
What are the best digital marketers doing differently from you that helps them: get your clients, get promoted, or even be 10 times more effective