When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI
There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much
What are the best digital marketers doing differently from you that helps them: get your clients, get promoted, or even be 10 times more effective