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Factivate Marketing Analytics Blog

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  • Tag: Adobe Analytics UTM builder

Top 5 Adobe Analytics Classifications (for campaign URLs) Used by the Best Marketers

By jporras 2019-09-27 Marketing Analytics

This article originally appeared in: https://utmsmartmanager.com/top-5-adobe-classifications-used-by-the-best-marketers/ In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system

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The Complete Guide to Using Adobe Analytics UTM Parameters

By jporras 2019-08-21 Marketing Analytics

This Guide on Adobe Analytics UTM Parameters originally appeared on Medium. For years, digital marketers have been required to know and track external campaign referrals

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