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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

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How to have your spreadsheet automatically send out an email in less than 5 steps

admin 2017-02-17

Keeping track of your spreadsheets can be very difficult. Your spreadsheets can be shared among different users, have hundreds of rows of information, and change

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Data discrepancies between Facebook Ad measurement with Google Analytics costs businesses thousands of dollars. Here’s how to fix it.

admin 2017-02-17

A recurring headache I continue to hear among paid social media marketing and advertising organizations relates to the discrepancies between Facebook and Google Analytics. Users

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The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI

admin 2017-02-17

There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much

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How to Track Google Analytics KPIs to optimize Your E-commerce Businesses

admin 2017-02-17

In the age of big data, not understanding what to track or even how to track it, can have a serious impact on your business.

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How to Set Up Your Facebook Ads Analytics KPIs in Excel Spreadsheets

admin 2016-08-10

Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations

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Learn How to Become the Best Digital Marketer by Following these Simple Steps

admin 2016-07-19

What are the best digital marketers doing differently from you that helps them: get your clients, get promoted, or even be 10 times more effective

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How to Maximize your Digital Marketing Spend to increase your Channel ROIs

admin 2016-07-17

Today, digital marketers are seemingly responsible for managing new channels every day. Not only are resources already stretched thin but executives are now demanding ROI reports

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The Spreadsheet Revolution begins

admin 2015-10-21

For 35 years, the spreadsheet has reigned as the number one tool used by businesses all over the world. It’s importance cannot be understated as

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