How to write an Excel macro that fetches google analytics data The first question I asked was whether to build an Excel plugin or not.
During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.
Big Data, web devices, and IOT marketing has come a long way since the very first banner ad appeared almost 21 years ago. Marketers today
A quick and easy guide to get started with Brand Analysis, branding metrics, and building robust brand analytics practices for a more competitive business. I
It seems that every time I speak to a startup claiming to sell some sort of SaaS product, the majority of the time, the founders
If you are currently spending money on Adwords campaigns, chances are you are also spending a lot of time analyzing your KPIs to improve your
Fetching Google Analytics data into a spreadsheet used to require you to know how to write certain queries or even macros. In this tutorial, we
Organizations are continuously relying on spreadsheets to track their operations, whether these are marketing or advertising campaigns for a large brand, or even payment due
Keeping track of your spreadsheets can be very difficult. Your spreadsheets can be shared among different users, have hundreds of rows of information, and change
A recurring headache I continue to hear among paid social media marketing and advertising organizations relates to the discrepancies between Facebook and Google Analytics. Users