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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

Blog: Big Data

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The 20 Item Checklist for Evaluating if Your Business is Embracing Big Data

By admin 2017-02-17 Big Data, Marketing Analytics, Sales Analytics

During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.

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Is Programmatic Big Data the Future of Marketing?

By admin 2017-02-17 Big Data, Marketing Analytics

Big Data, web devices, and IOT marketing has come a long way since the very first banner ad appeared almost 21 years ago. Marketers today

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What is SaaS Metrics 3.0 — A guide to Measuring SaaS Data in Real Time

By admin 2017-02-17 Big Data, Marketing Analytics, Sales Analytics, Startup Metrics

It seems that every time I speak to a startup claiming to sell some sort of SaaS product, the majority of the time, the founders

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Send an SMS alert from your spreadsheet when a cell changes in less than 5 steps

By admin 2017-02-17 Big Data

Organizations are continuously relying on spreadsheets to track their operations, whether these are marketing or advertising campaigns for a large brand, or even payment due

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How to have your spreadsheet automatically send out an email in less than 5 steps

By admin 2017-02-17 Big Data, Marketing Analytics

Keeping track of your spreadsheets can be very difficult. Your spreadsheets can be shared among different users, have hundreds of rows of information, and change

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