The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
Blog: Archives
How to set up AARRR Pirate Metrics in your Spreadsheet
From my history of launching a number of start-ups, start-up accelerators, and even incubators, it has always been a foregone conclusion that the AARRR metrics foundation
10 Tools For SaaS Entrepreneurs Start-Up Success
As a current SaaS start-up in the Google for Entrepreneurs community, we are surrounded by over 1000 entrepreneurs and 250 start-ups each day (many of
The Supreme SaaS Metrics Quick Guide for SaaS Businesses
For SaaS entrepreneurs, or anyone selling a product or service online, collecting and tracking customer data is very important. Making sense of it is crucial.
Why are spreadsheets from Excel or Google Sheets outdated?
I probably get asked this question every single time I meet a new partner or investor, so I figured I would put this issue
How to track Marketing KPIs or Sales KPIs conversions with Google Analytics Funnels
When you sell subscriptions (or products) online, your digital customers are commonly taking a number of steps before they buy your product or service. In
How I hacked my spreadsheet routine and got my sanity back (while making hundreds of thousands of dollars) – part 1 of 2
This is a letter Factivate received from one of our Beta users. We’ve asked her permission to share this with all of you because it
How I hacked my spreadsheet routine and got my sanity back (while making my marketing company thousands of dollars)- part 2
How to write an Excel macro that fetches google analytics data The first question I asked was whether to build an Excel plugin or not.
The 20 Item Checklist for Evaluating if Your Business is Embracing Big Data
During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.
Is Programmatic Big Data the Future of Marketing?
Big Data, web devices, and IOT marketing has come a long way since the very first banner ad appeared almost 21 years ago. Marketers today