During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.
Big Data, web devices, and IOT marketing has come a long way since the very first banner ad appeared almost 21 years ago. Marketers today
A quick and easy guide to get started with Brand Analysis, branding metrics, and building robust brand analytics practices for a more competitive business. I
It seems that every time I speak to a startup claiming to sell some sort of SaaS product, the majority of the time, the founders
If you are currently spending money on Adwords campaigns, chances are you are also spending a lot of time analyzing your KPIs to improve your
How to Stop wasting time building boring reports and auto Connect Google Analytics with your Spreadsheet in Minutes
Fetching Google Analytics data into a spreadsheet used to require you to know how to write certain queries or even macros. In this tutorial, we
Keeping track of your spreadsheets can be very difficult. Your spreadsheets can be shared among different users, have hundreds of rows of information, and change
Data discrepancies between Facebook Ad measurement with Google Analytics costs businesses thousands of dollars. Here’s how to fix it.
A recurring headache I continue to hear among paid social media marketing and advertising organizations relates to the discrepancies between Facebook and Google Analytics. Users
The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI
There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much
In the age of big data, not understanding what to track or even how to track it, can have a serious impact on your business.