Keeping track of your spreadsheets can be very difficult. Your spreadsheets can be shared among different users, have hundreds of rows of information, and change
Data discrepancies between Facebook Ad measurement with Google Analytics costs businesses thousands of dollars. Here’s how to fix it.
A recurring headache I continue to hear among paid social media marketing and advertising organizations relates to the discrepancies between Facebook and Google Analytics. Users
The Top 3 Facebook Insights Metrics: Conversation, Amplification, and Applause Rate that help improve your Facebook ROI
There are countless ways to digest Facebook Insights data, and if I could write a post about all of the problems associated with so much
In the age of big data, not understanding what to track or even how to track it, can have a serious impact on your business.
Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations
What are the best digital marketers doing differently from you that helps them: get your clients, get promoted, or even be 10 times more effective
Today, digital marketers are seemingly responsible for managing new channels every day. Not only are resources already stretched thin but executives are now demanding ROI reports
For 35 years, the spreadsheet has reigned as the number one tool used by businesses all over the world. It’s importance cannot be understated as