How to Analyze Social Media Advertising KPIs on a Spreadsheet
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
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Four Spreadsheet Templates to Help you Analyze Your Social Media
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
5 Instagram KPIs You Can Track in a Spreadsheet
If you are new to Instagram ads, then you might be feeling a bit confused as to the differences between the social media platforms. This
The top Google Analytics Digital Marketing KPIs for SaaS Entrepreneurs
In the age of web tracking and data collection, knowing your numbers is more important than ever. Not only can you set goals, but you
How To Track LinkedIn Ads KPIs in a Spreadsheet
When starting out, entrepreneurs seek social media advertising as an easy channel to gain new customers. However, LinkedIn is often left out of the go-to list
The Top 7 Facebook Metrics You Need for Your Business and How to Measure Them
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
How to set up AARRR Pirate Metrics in your Spreadsheet
From my history of launching a number of start-ups, start-up accelerators, and even incubators, it has always been a foregone conclusion that the AARRR metrics foundation
10 Tools For SaaS Entrepreneurs Start-Up Success
As a current SaaS start-up in the Google for Entrepreneurs community, we are surrounded by over 1000 entrepreneurs and 250 start-ups each day (many of
The Supreme SaaS Metrics Quick Guide for SaaS Businesses
For SaaS entrepreneurs, or anyone selling a product or service online, collecting and tracking customer data is very important. Making sense of it is crucial.
Why are spreadsheets from Excel or Google Sheets outdated?
I probably get asked this question every single time I meet a new partner or investor, so I figured I would put this issue