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Factivate Marketing Analytics Blog

A Forum for All Digital Marketing Analytics, Business Intelligence, and Spreadsheets

Blog: Sales Analytics

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Create the Only Spreadsheet a SaaS Entrepreneur Will Ever Need – a how to guide on SaaS analytics to help SaaS companies run, measure, react, improve and communicate what matters

By admin 2017-02-17 Big Data, Marketing Analytics, Sales Analytics, Startup Metrics

ABSTRACT Have you ever wondered why an investor gave money to another startup and not yours? This article summarizes how to increase your investor’s (and

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The 20 Item Checklist for Evaluating if Your Business is Embracing Big Data

By admin 2017-02-17 Big Data, Marketing Analytics, Sales Analytics

During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.

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What is SaaS Metrics 3.0 — A guide to Measuring SaaS Data in Real Time

By admin 2017-02-17 Big Data, Marketing Analytics, Sales Analytics, Startup Metrics

It seems that every time I speak to a startup claiming to sell some sort of SaaS product, the majority of the time, the founders

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