Digital Marketers: do you know how to set up your Social Media Analytics in Excel spreadsheets? I spend a lot of time talking to analysts
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
One of the most often requested Google searches relates to finding the ideal spreadsheet template that digital marketers can use to analyze social media. The
If you are new to Instagram ads, then you might be feeling a bit confused as to the differences between the social media platforms. This
In the age of web tracking and data collection, knowing your numbers is more important than ever. Not only can you set goals, but you
When starting out, entrepreneurs seek social media advertising as an easy channel to gain new customers. However, LinkedIn is often left out of the go-to list
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
When you sell subscriptions (or products) online, your digital customers are commonly taking a number of steps before they buy your product or service. In
How I hacked my spreadsheet routine and got my sanity back (while making hundreds of thousands of dollars) – part 1 of 2
This is a letter Factivate received from one of our Beta users. We’ve asked her permission to share this with all of you because it
How I hacked my spreadsheet routine and got my sanity back (while making my marketing company thousands of dollars)- part 2
How to write an Excel macro that fetches google analytics data The first question I asked was whether to build an Excel plugin or not.