I was speaking with a CFO yesterday who complained that he had missed a critical benchmark in a spreadsheet report he receives every week and
Let me get this off my chest. Proving Facebook ROI for non-revenue or non-transactional activities is not f$*** easy if you think like a CFO,
Our core belief at Factivate is to help marketers shine through their creativity and not by forcing marketers to become data scientists. This is why
Instagram is a wonderful advertising platform! It’s so wonderful that it breaks my heart when people spend hundreds of thousands of dollars looking for likes
Have you been publishing Ads in Instagram while a little voice deep inside you keeps thinking that you could be doing better? We ask ourselves
It’s summer and we want you to go outside and enjoy the beautiful weather rather than be stuck writing some terrible Excel or Google Sheets
Social media marketing tools (from creative to analytics) are essential to a successful digital marketing strategy. The click stream journey from social to website interaction
ABSTRACT: The UTM Campaign URL Builder Spreadsheet template was built to address a big pain point for digital advertisers. Building and tracking UTM Campaign URLs is
ABSTRACT: The Facebook Page KPIs spreadsheet template was made by a boutique Facebook specialist agency to communicate their organic Page and Post KPIs in an
ABSTRACT: The Facebook Ads KPIs spreadsheet template was made by a great digital agency to help them communicate their cost and engagement KPIs to their