How to Know if Your Digital Marketing Firm is Helping or Hurting You
Consider this a warning. Your Digital Marketing firm could be hurting you and wasting your money even as they report increased traffic. I know a
Blog: Marketing Analytics
How to Build & Track Campaign UTMs like a Master Growth Hacker in Five Simple Steps
This article originally appeared on Medium https://medium.com/@factivateapp/the-ultimate-growth-hacker-guide-to-easily-build-and-analyze-utm-campaigns-ba5386cf7cb7 It seems that I write about UTM parameters once a month. It’s not because I love building these
How to Sync your Google Ads Account with Factivate, ie getting Account MANAGER permissions
How to Link you AdWords account to Factivate In order to access your Google Ads data within Factivate, you will need to become a Google
Spreadsheet action triggers | How to have your spreadsheet automatically send you an SMS alert when a cell value changes
I was speaking with a CFO yesterday who complained that he had missed a critical benchmark in a spreadsheet report he receives every week and
Facebook Marketing: How to Measure and prove ROI
Let me get this off my chest. Proving Facebook ROI for non-revenue or non-transactional activities is not f$*** easy if you think like a CFO,
Work smarter with these 9 Ready-Made Spreadsheet Templates (And Our Top Tips to Make you Look Really Really Good)
Our core belief at Factivate is to help marketers shine through their creativity and not by forcing marketers to become data scientists. This is why
How to Set Up Your Instagram Ads Analytics KPIs in Excel Spreadsheets
Instagram is a wonderful advertising platform! It’s so wonderful that it breaks my heart when people spend hundreds of thousands of dollars looking for likes
The Top Instagram Ads KPIs Spreadsheet to Optimize your Ad Campaigns
Have you been publishing Ads in Instagram while a little voice deep inside you keeps thinking that you could be doing better? We ask ourselves
How to Create a Great Facebook Spreadsheet Report that Impresses your Boss
It’s summer and we want you to go outside and enjoy the beautiful weather rather than be stuck writing some terrible Excel or Google Sheets
2018 Best Tool(s) for Social Media Marketing, Monitoring, and Analytics
Social media marketing tools (from creative to analytics) are essential to a successful digital marketing strategy. The click stream journey from social to website interaction