When I lead a digital marketing marketing organization, we often discussed whether we needed to explain why the Facebook Insights data looked better than Google
So your company has decided to start pushing ads in the social-media-sphere. Great idea! After all, the audience segmenting capabilities of social media platforms allow
Now, more than ever, social media strategies are taking over by storm and are beginning to play in the same arena as large-scale marketing and advertising campaigns.
Do you know how to set up your Facebook Ads Analytics in spreadsheets? I’ve spent weeks talking with digital marketing, advertising, and even corporate organizations