From my history of launching a number of start-ups, start-up accelerators, and even incubators, it has always been a foregone conclusion that the AARRR metrics foundation
As a current SaaS start-up in the Google for Entrepreneurs community, we are surrounded by over 1000 entrepreneurs and 250 start-ups each day (many of
For SaaS entrepreneurs, or anyone selling a product or service online, collecting and tracking customer data is very important. Making sense of it is crucial.
I probably get asked this question every single time I meet a new partner or investor, so I figured I would put this issue
When you sell subscriptions (or products) online, your digital customers are commonly taking a number of steps before they buy your product or service. In
How I hacked my spreadsheet routine and got my sanity back (while making hundreds of thousands of dollars) – part 1 of 2
This is a letter Factivate received from one of our Beta users. We’ve asked her permission to share this with all of you because it
How I hacked my spreadsheet routine and got my sanity back (while making my marketing company thousands of dollars)- part 2
How to write an Excel macro that fetches google analytics data The first question I asked was whether to build an Excel plugin or not.
During these past months, I came across a great number of customers who were constantly asking me whether they were thinking about Big Data correctly.
Big Data, web devices, and IOT marketing has come a long way since the very first banner ad appeared almost 21 years ago. Marketers today
A quick and easy guide to get started with Brand Analysis, branding metrics, and building robust brand analytics practices for a more competitive business. I